PMG and Kenshoo have teamed up to share an infographic offering an informational overview of what the 2013 back-to-school season will bring for digital marketers. One of the big findings the companies share is that consumers spent $83.8 billion on back-to-school shopping last year. Big retailers are expected to see 14 percent more back-to-school sales […]

When you think of B2B lead generation and social media, LinkedIn probably comes to mind right away. But there are effective ways to generate B2B leads using other social media platforms, those usually thought to be for consumer-oriented interactions (e.g., Facebook, Instagram, Twitter). Here’s a look at how B2B companies can leverage social media channels […]

When Yahoo acquired Tumblr back in May, the press release noted that Tumblr boasts more than 300 monthly unique visitors, and that more than half of its users are utilizing the platform’s mobile app. These mobile users access the app an average of seven sessions per day. So when Tumblr makes an update to its […]

Email remains an effective tool for marketers, but there are still some out there who aren’t maximizing the tried-and-true channel. Yes, incorporating social sharing buttons in email marketing messages has its benefits. In fact, according to GetResponse, emails with social sharing buttons get an average click-through rate (CTR) of 6.2 percent, which is 158 percent […]

According to a recent report from Affiliate Window, 22 percent of affiliate marketing campaign traffic and 18 percent of affiliate sales is coming through mobile devices, up significantly from previous years. The report, “M-Commerce: The Complete Picture,” is the third edition of the series, which began in early 2011. Back then, traffic and sales from […]

Believe it or not, there are still people out there wondering aloud whether remarketing actually works or if it just annoys potential customers. So, does remarketing work? Absolutely, according to Eric Couch, an account manager with Hanapin Marketing. “If you can use remarketing, you should,” he writes in a post for PPC Hero. He notes, […]

By Asad Haroon, CEO and founder, InsideUp Inc.

My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high percentage of consumers who use social media such as Facebook and Twitter are people who either own a small business or influence purchasing decisions for their business.

Running a track relay is similar to writing landing-page headlines for different search terms, according to Howard Jacobson, the “emotional intelligence and empathic inspiration officer” for VitruvianWay.com. In a guest post for Search Engine Watch, he says that track relays and writing headlines for landing pages both require “timing the offer so your searcher doesn’t […]

Mycleveragency, a social media agency, has crafted a helpful infographic showing what it takes to create the perfect post on major social media platforms. The company notes that each social media channel works differently. “A picture that will work as a tweet probably won’t be the perfect Pinterest post,” for instance. Here are some of […]

Earlier this week, Twitter was spotted suggesting hashtags for those tweeting from Twitter.com. When a user begins typing a hashtag, they’ll see a drop-down box with suggested autocompletions. This is a feature that has been previously available on its iOS and Android apps, as well as its