April Berthene, Author at Chief Marketer

Uplift Desk elevates its customer experience with headless architecture

After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]

Shopper/Retail

Household appliance brand SharkNinja to deploy Salesforce AI customer service agents

SharkNinja is working to level-up its customer experience with the Salesforce’s AI agent force, the brand recently announced. SharkNinja is a manufacturer of household products including vacuums, blenders, hair dryers and other appliances. The brand selected Salesforce to replatform its ecommerce sites, deploy its AI customer service agents and enhance its personalization efforts, said chief […]

How Dollar General’s Retail Media Network delivers untapped revenue for brands

Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers. Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]

Shopper/Retail

Coach goes after young shoppers with splashy marketing, experiential stores

Coach shares how its experiential stores, coffee shops, metaverse products and hot air balloons drive a younger shopper to its brand at NRF. Giovanni Zaccariello is the vice president of global visual experience at Coach. But most days he feels like a politician, Zaccariello said at the NRF ’25 conference in January. Zaccariello […]

Shopper/Retail

6 key takeaways from NRF ’25

Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts. I attended; I listened; I learned. Now I’m back with six key takeaways from the conference: 1. If you haven’t invested in A.I. yet, you […]

Shopper/Retail

Amazon is selling its retail media ad technology to other merchants

Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks. Amazon generated nearly $47 billion in advertising revenue in 2023. And in January, Amazon announced that it is allowing other retailers to use the technology that powers this lucrative experience. The Amazon Retail Ad Service allows […]

Shopper/Retail

The top 3 things on Lululemon CEO Calvin McDonald’s to-do list

At the NRF ’25 conference, Lululemon CEO Calvin McDonald discusses how the brand manufacturer has doubled its sales twice in the past six years and how it plans to do it again. Lululemon is ahead of schedule for its target revenue goal of $12.5 billion in annual sales by 2026. And it plans to […]

Q&A: Figs CMO shares long-term strategy for Olympic partnership

Bené Eaton, chief marketing officer at Figs, shares how the scrubs manufacturer secured the first-ever partnership to outfit the U.S. medical at the Olympics, how it marketed the initiative and lessons learned for future games. For three Olympic and Paralympic Games, Figs will be the apparel brand outfitting the 250 U.S. healthcare professionals on site. […]

Shopper/Retail

Shoppers embrace generative AI

Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey. At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]

Shopper/Retail

Online holiday sales surge 8.4% to $241.4 billion for 2024

Adobe released its 2024 online holiday shopping trends: Paid search drives the most retail sales this holiday season at nearly 30% of revenue. But influencers increase their share of holiday sales the most and convert shoppers nine-times higher than social media overall. U.S. online holiday sales increased 8.4% year over year, reaching a record of […]