Author

  • Google Not Embraced in Booming Russia

    Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.

  • Top Search Terms of 2006: Four Different Takes

    The line “Top Search Terms of 2006” has a certain ring to it. It’s always interesting to get a glimpse into what searchers were most eager to see or read about online, and top search terms are a nice way of summarizing that…

  • Search Marketing Gets More Expensive

    According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter…

  • DMA Reports Increased Internet and Catalog Holiday Sales

    The Direct Marketing Association
    (DMA) today released a white paper on holiday shopping reporting the
    average combined Internet and catalog holiday sales are 8.3 percent…

  • A Look into the World of Payday Loans

    You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

  • Captured: Experian Interactive Media Test

    A little more than 18 months has passed since Experian Interactive acquired LowerMyBills, the top online mortgage banking lead generation firm, for $380 million in May 2005. And, almost a year and a half has passed since Experian…

  • American Airlines Sweeps Offers 1.5 Million Frequent-Flier Miles

    American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.

  • Razoreye Media Partnering Exclusively with Neverblue Media

    Victoria, BC, December 13, 2006: Neverblue Media Inc. is pleased to announce that the company will be entering into an exclusive relationship with Razoreye Media Group Ltd., a boutique online publisher. Razoreye Media will…

  • Beauty of Arbitrage

    Those in the direct response space see the world differently. They get paid when something happens and only when something happens. Those in the direct response space come in many shapes and sizes. They include…

  • Lead Gen – Google takes a Baby Step

    ClickZ ran an article that didn’t seem to draw much attention from other purveyors of Internet marketing news, the title of which tells, “AdWords to Host Small Business Landing Pages.” It might seem insignificant, but reading this…