A review of headlines from the industry.

According to recent figures released by AdMob, smartphones running on the Android operating system are accounting for a growing share of smartphone ad requests.

If online buzz determined the Academy Awards, “Avatar” would have no trouble winning for Best Picture, according to Nielsen.

Social media usage among small businesses has doubled from 12 percent last year to 24 percent this year, partly helped by the weak economy, according to Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.

According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.

Couldn’t something that costs nothing have negative value? Could something free actually cost money? Given this audience, that last question should have had an asterisk. Performance…

PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs

Those of us who make our livelihoods from advertising should rank higher than the average person if measured on a scale rating ones awareness of advertising. We should also rate higher than…

Part of me wants to believe in a quasi-Utopian view of spending money, the rational view, that people spend money wisely, on things they need, some on things they want, not spending it on things they…

According to Millward Brown, a market research firm, Amazon.com was the most trusted and recommended brand in the U.S. during 2009.