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Product Look-up, Mobile Couponing Are Most Popular Elements of Mobile Retail Platforms
According to a study from Aberdeen Group, mobile retail platforms have a number of essential elements, including product look-up features and mobile couponing. Retailers are also pointing to reporting and encryption tools as top planned back-end technologies.
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Can You Spare A Penny?
When is a vertical a vertical? Is it when the first page of Google AdWords is taken by look a like companies? Is it when a competitor enters the market with a URL of…
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The Good Lead Framework
If you have never picked up the phone and dialed leads, it’s a worthwhile experience. Just picture yourself not on the generating end of the leads but on the calling…
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The Week in Review
Headlines from the industry.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Google is for Experts, Yahoo is for Novices and 78% of Searchers Want to Learn More After Seeing an Ad
The “2010 Search Engine Results Page (SERP) Insights Study” from Performics, conducted by ROI Research, includes its fair share of intriguing morsels of information about searchers in the U.S., including the finding that Google is for “experts,” and Yahoo is for “novices.”
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Smartphone Subscribers Now Make Up the Majority of Mobile Browser Users
Last year, more non-smartphone users used downloaded apps and mobile browsers. This year, the picture has predictably flipped, according to comScore.
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Younger Users Are More Active, Female/Male Patterns Seen in Mobile Gaming
Mobile gaming is one of the five most popular forms of mobile content usage, according to comScore. There are, of course, differences in how popular the activity is, depending on how old the consumer is and what gender they are, as shown by data released by Compete.
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Google Chrome Continues Steady Rise, Though OS Questions Remain
Google’s Chrome Web browser continues to see increased adoption, but will it translate into a successful shot at the operating-system market?
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Monetizing Email in A Direct Response World
Perhaps one of the reasons that we enjoy the Electronic Retailing Association’s (ERA’s) show so much, is that it gave us that kid in a candy store feel. A chief complaint others have about some of…
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