# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American

7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,

Come Election Day, one candidate will win all the marbles. And come Inauguration Day, he’ll rake in all the chips. A campaign set to launch in late October

The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.

As I was checking my email this morning, an article on MSN caught my eye: “Will the Real Spam King Please Stand Up?” It was written by Dan Tynan of PC World.

According to the latest figures released by IT security and control firm Sophos, eight times more malicious e-mail attachments were sent out in the third quarter of 2008 than in the previous quarter.

As if there was any doubt, Google handily won the search “war” in September, according to figures released on Monday by Nielsen Online.

For marketers trying to reach the 18- to 34-year-old demographic, e-mail may actually trump those trendy social networks in terms of effectiveness.

A study titled “Harnessing the Power of Blogs” sponsored by BuzzLogic and conducted by JupiterResearch asserts that blogs have important influence over consumers’ purchasing decisions.

New York ad:tech has arrived. Here is your guide to all things ad:tech so long as that means parties. Print it out and bring it along! Have fun, and try not to schedule any 9am meetings.