Internet marketing is rife with land mines. Here are five of the biggest ones to avoid: 1) failing to have an on-site content strategy: content needs to add lasting value; 2) failing to have an off-site content strategy: have a strategic link-building campaign ready, but remember to be careful if you hire someone else to […]

If there’s one area marketers must pay attention to in 2013, it’s mobile. With mobile adoption continuing its growth, app downloads surging, and an increasing number of page views coming from mobile phones and tablets, it’s easy to see how important the mobile realm will be for marketers this new year. To help marketers wrap […]

In 2011, Google’s Panda algorithm update changed the game of website creation and promotion, placing a bigger emphasis on high-quality content. Then another update in April 2012 pushed SEOs to turn away from paid links, link wheels and blog networks, among other strategies. “Yet, we enter the paradox

“Increased filtering by consumers will make it more difficult for brands to permeate permission-based news streams, making brand exposure and consumer engagement more challenging than it has been over the last several years.” Social media fatigue, information overload, filter failure

VerticalResponse, a company that provides self-service marketing tools for small businesses, used an infographic to summarize its survey of nearly 500 small businesses to find out how much time and money they’re spending on social media. Here are some of the findings: –

Groupon’s troubles were well documented by the media in 2012, and logically so. The daily-deals giant’s surge to an IPO in November 2011 and its quick fall from grace, along with internal turmoil along the way, made for good drama

With 2012’s hours numbered, we wanted to take a moment to look back at the most popular posts on DM Confidential in the past year. We also wanted to take this opportunity to thank you, our readers, for reading, sharing and commenting on our stories in 2012. There will be loads of juicy developments and […]

By Jonathan L. Pompan and Andrew D. Price, Venable LLP

The Consumer Financial Protection Bureau (“CFPB”) has released procedures it will use in examining student lenders. The Student Lending Examination Procedures, available here, set forth the CFPB’s examination objectives and provide an outline of the “modules” that examiners will use in six examination areas: (1) Advertising, Marketing, and Lead Generation; (2) Customer Application, Qualification, Loan Origination, and Disbursement; (3) Loan Repayment, Account Maintenance, Payoff Processing, and Payment Plans; (4) Customer Inquiries and Complaints; (5) Collections, Accounts in Default, and Credit Reporting; and (6) Information Sharing and Privacy.

What better way to recap 2012 than with an infographic looking back at 20 of the biggest marketing stories of 2012? HubSpot is offering just. Here are some of the big moments of 2012, recapped by the infographic: –

The copy, call-to-actions, segmented lists and other factors are certainly worth paying close attention to when sending out email marketing messages, but marketers can’t forget about the visual appeal of those emails. Marketers may pay close attention to the aesthetics of their emails when they launch a campaign, but there are many other types of […]