If there’s one area marketers must pay attention to in 2013, it’s mobile. With mobile adoption continuing its growth, app downloads surging, and an increasing number of page views coming from mobile phones and tablets, it’s easy to see how important the mobile realm will be for marketers this new year.
To help marketers wrap their heads around the different aspects of mobile to bear in mind, along with tips on how best to leverage the channel for acquiring customers and meeting goals, we spoke with a handful of experts to get their insights on the matter.
What to remember about mobile
“Marketers should think of the mobile device as an extension of the customer who always has his cellphone or tablet with him, whether at home, work or traveling,” says Darren Bosik, senior methodologist at QuestBack. “The customer is now almost always accessible and the mobile device is the marketer’s window to carry on an informative dialogue with him.”
Mobile is ideal for direct-response advertising, according to David Scatterday, product manager for mobile at MediaMind. “The mobile handset is the ultimate utility device and its most prevalent use case is to find critical information — on the go.
Network
