The copy, call-to-actions, segmented lists and other factors are certainly worth paying close attention to when sending out email marketing messages, but marketers can’t forget about the visual appeal of those emails. Marketers may pay close attention to the aesthetics of their emails when they launch a campaign, but there are many other types of email marketing messages that should be made with an eye to their looks. HubSpot offers an overview of 11 types of marketing emails and how they should be made to appeal to the eye. These include thank-you emails, product information emails, co-marketing emails, email confirmations and event invitations. (HubSpot)
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