College sports fans are their own breed, and it’s a fact sponsors took to heart during the 2025 NCAA Men’s Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B. González […]

George Ivie is celebrating his 25th year as Executive Director and CEO of the Media Rating Council – and it’s safe to say his job hasn’t gotten easier over time. Here, Ivie shares what’s new, and what’s ahead for the MRC. The MRC has expanded its purview as the media business has evolved. What are upcoming […]

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.

Glenda Bautista Baker, Senior Director of Product at Penske Media Corporation; Steph Layser, Worldwide Head of Publisher Ad Tech Solutions at AWS; and Hélène Parker, Founder of Hélène Parker Consulting—shared practical insights about what it takes to lead teams, integrate automation, develop others, and stay current in a rapidly shifting industry.

That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools […]

It’s tempting to think AI models can hack their way to the best solution possible, no matter how basic the input we give. But feeding clean first-party data to AI models is an absolute prerequisite to ensuring that the output is on-brand and accurate. And there is little value in generating five times more content […]

Scripps Sports may already have the NWSL and WNBA in its portfolio, but that doesn’t mean the company isn’t continuing to bolster its women’s sports offerings.

In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Here are ways in which strategic public relations can solve the puzzle.

This week’s hot takes on hot topics in experiential marketing cover Hot Dog High Teas, “The White Lotus” IRL and sweet-smelling takeovers.