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Tchotchkes
While a great event, Ad:Tech often feels mandatory rather than an event we elect to do. In the past, the show has felt more like a pause from getting work done rather than a chance to expand business. Not so this year.
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Stored Karma: Better Than
Simply put, stored Karma is exactly as it sounds. I helped out a bunch of reporters. Why? Because I could. What did it get me? Nothing, right away. Or did it…? In fact, it got me a TON.
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Agencies
ADVO Brings in Matthew Spahn as CMO
ADVO, Inc. has named Matthew Spahn as senior VP and chief marketing officer. The position takes effect May 1. Spahn will lead the development of strategies to support the firms marketing approach and strengthen product development, research, targeting …
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Starbizzle and The Affiliate Space?
Consider that ubiquitous black liquid that you rely on every morning as your sole source of energy. Not oil… COFFEE.
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Priorities…
This industry is taxing… Let me just say that to begin my weekly rant. There are never enough hours in the day, days in week, or weeks in the month. I find that time races on and time not spent in front of my screen is money lost.
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May’s Take – Sweet Walker
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
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Digital Thoughts – California Here I come!
In a few days, a great many of us will congregate in San Francisco for Ad:Tech. It used to be that going to Ad:Tech meant time off and drinking more than one should on “work nights.”
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Trends – Think Week
Last week’s DM Confidential included an article discussing the impacts of rapid growth, something many in our industry have experienced both in terms of revenues and people. With that growth, though, come many often-unanticipated challenges…
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Oz Behind The Curtain
In an industry that at times appears to be completely anonymous and automated I find it rather relieving when I receive the “So and so has moved on to pursue other interests and so and so will be your new account rep” email. I tend to get so entirely caught up with…
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Digital Thoughts – Growing Pains
While not directly connected to the topic discussed in this week’s Trends Report, the purchase of CDT by 180 Solutions touches upon a topic that I would wager many in this space have faced – growth. With the successes of 2004, many in our space found themselves rapidly hiring…
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