If you are, there are some questions you’ll need to ask.
First of all, learn about their understanding and compliance with Can-Spam and applicable state and federal laws. Since database marketing has grown from its, somewhat modest, roots of the basis of the most direct marketing itself, advances in digital technologies have helped make savvy marketers perform even better while also complying with Can-Spam.
According to a recent study commissioned by Shop.org, US eCommerce general merchandise sales will outpace offline catalog sales by 2007. This is obviously attributable mostly to successful online database marketing. What began 20+ years ago as a way for credit card companies to extract revenue from existing subscriber lists has become a multi-billion dollar industry that features some high-quality players
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