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Beat This!
Whoever wins this one won’t need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd’s of London, Flycast Communications,
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Pepsi Targets Aussie Twentysomethings
SYDNEY – Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand’s growth from 5 to 11 percent
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Engagement
Malling Betty
General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,
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Dialing up Youth
Mervyn’s California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In
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The Source on Talent Searches
The Source, America’s leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering
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On the Net
Peapod Excitement! Peapod Inc., Skokie, IL, America’s largest online grocery retailer, announced a multi-year national marketing agreement with Excite
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Friendly Advice
Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge
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Speaking to the Sisterhood
Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,
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No Subpoena Needed: Here’s the Whole Story
To everyone who has paused from watching Court TV to call me at the office, and found me missing, I’ve neither been indicted nor have I been subpoenaed
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Do clients think promotion marketing strategy is more important than brand advertising?
Rather than debating marketing tactics, imagine the brand or promotion manager as the “author” of the marketing “sentence.” The “noun” is the brand. Attached
Author