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Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.

Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.

The network delivers targeted advertisements similar to those of Google AdSense or Yahoo! Publisher, but without delineating between advertisers and publishers. Each participating website helps bring traffic into the network, and receives approximately the same amount in return.

Marin Software Sees Strong Demand for Enterprise-Class Search Management Application;Company Signs Avenue A | Razorfish, Zappos.com, ZipRealty Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns.

Las Vegas-based PartnerWeekly, a SellingSource, LLC company specializing in performance-based marketing, today announced Joseph Lilly has been promoted to president.

Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT).

Nielsen Online and comScore Media Metrix offered various rankings and data concerning the Internet, from a broader perspective

While Google remains a virtual equivalent to anything related to the word or idea of “search,” it might be easy to overlook its current moves to ratchet up its dominance both in the states and overseas.

A recent study conducted by Forrester Research revealed that the mobile advertising market still has a ways to go before marketers can depend on it the way they have come to depend upon traditional Web marketing.

Recent figures released by comScore regarding online advertising networks showed that AOL’s Platform-A ad network (which includes Advertising.com, Quigo, and Tacoda) led the pack, reaching 90.7% of the total number of Internet users in the U.S. during March 2008.