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Why has it Become so Difficult to Earn Top Network Admittance?
Which network(s) represent the best opportunity for maximum returns?
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The Biggest Obstacle Facing Pay Per Click Marketers
Pay Per Click Marketing is a 40 Billion Dollar a year industry and the backbone of affiliate marketing.
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Acquisition
Upper Deck Issues VP Candidate Parody Cards
Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions
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Video Placements Proliferate
Paid product placement was a particularly bright spot last year, as spending grew 33.7% to the $2.9 billion mark, from $2.2 billion in 2006, even though
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Air Support
On the marketing food chain, dancing inflatables (or wacky waving inflatable arm-flailing tubes, for you Family Guy fans) are pretty far down toward the
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Riding the Changes
Here in my adopted home of Chicago, long-standing traditions are facing change. Not only are both ball clubs given a good chance to get into the playoffs,
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Engagement
RadioShack Names Applbaum as CMO
RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday
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Engagement
Chiquita Runs Rewards for Fresh Products Purchases
Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice
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Engagement
Mars Hires VP/Retail Channel Marketing Director
Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office
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Burger King Supports Election with Social Media
In 2004, Burger King used celebrity ads featuring Snoop Dogg, Michelle Branch and P. Diddy to encourage fans and diners to go to the polls
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