According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.

According to Kenshoo’s “2011 Online Retail Holiday Shopping Report – Early Edition,” consumers are buying more and are buying more at a time this holiday season. Also, holiday season search advertising budgets were up nearly 30 percent, while the paid-search average cost per click (CPC) was up…

Mobile advertisers’ top campaign goal was to sustain in-market presences, according to Millennial Media’s S.M.A.R.T. (Scorecard for Mobile Advertising Reach and Targeting) report for October. Also included was the finding that application download was the top post-click campaign action.

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For many reasons, those in the interactive space have a love to hate relationship with those who have their MBA’s, especially those from certain prestigious universities. Unlike other professions, graduate degrees are anything but required in the ad-tech space. Most companies will gladly trade…

At the past three LeadsCon, the for-profit-education segment has dominated the stage as well as the discourse in the exhibit hall. And why shouldn’t it have? The conference tends to reflect the industry at large, and as a percentage of total revenue, the for-profit-education sector has comprised if not…

ClickBooth Presents: Affiliate Fight Night at Xtreme with Randy Couture

TREVOSE, PA – December 9, 2011 – The Advertising Specialty Institute today launched ASI SmartSales, a customized solution for maximizing sales and revenue opportunities, powered by Oracle exclusively for the promotional products industry.

In a slightly perverse analogy, we could argue that for-profit-education is the pornography of the lead generation world. We’re not saying that it is profane; what we’re really saying is that of any vertical, those successful in for-profit-education tend to be some of the most advanced marketers. And, like…

DISPLACED CHILDREN IN SARASOTA WILL RECEIVE A MERRY CHRISTMAS!

Clickbooth is Working with Guardian Ad Litem to Provide 56 Children with Gifts.