Overall ad impressions in the U.S. rose 21 percent in October, with financial services, travel and retail leading the way, according to Nielsen Online.
A total of 186.3 billion ad impressions occurred in October, according to the company. This reflected a 9.6 percent increase from last October’s 170.0 billion ad impressions, which was just 3 percent higher than the previous month.
Financial Services was the industry that received the most with 46.2 billion impressions, a 33 percent month-over-month increase.
Web Media was second with 31.5 billion impressions, a 28 percent increase. Telecommunications followed behind with 31.5 billion impressions, reflecting a 27 percent increase from the previous month.
Retail Goods & Services was fourth with 19.2 billion impressions, a 24 percent increase, while Consumer Goods was fifth with 10.8 billion impressions, a modest 5 percent increase.
Travel followed behind with 9.9 billion impressions in October, a 32 percent month-over-month boost, while Public Services was seventh with 8.2 billion impressions, a 7 percent increase.
Automotive saw 7.8 billion impressions during the month, a 14 percent rise, while Entertainment received 7.2 billion impressions, a 20 percent decline. Health rounded out the top 10 industries with 5.6 billion impressions, a 15 percent increase.
Emirates was the top company by sponsored link impressions with 828.5 million in October, followed by InterActiveCorp with 730.1 million impressions.
ChnLove.com was third with 596.9 million sponsored link impressions, followed by Experian Group Limited with 590.5 million, eBay Inc. with 384.7 million, Yahoo! Inc. with 380.3 million and Amazon.com Inc. with 380.0 million.
The Hartford Financial Services Group Inc. was eighth with 295.1 million sponsored link impressions, General Electric Company was ninth with 271.3 million and ShareBuilder Corporation was tenth with 269.4 million.
Sources:</strong
Network
