Education Companies Get the Highest CTR for Email Marketing Campaigns
According to a report from Silverpop, education and health care companies get the highest average click-through rates (CTRs) on email marketing campaigns. The education industry gets a mean CTR of 5.8 percent, with its top quartile achieving a CTR of 12.8 percent. The health care sector gets a mean CTR of 4.2 percent, with its…