Everyone and their mother has a Facebook page, but how does a business stand out from the crowd and get the most likes possible? While your company might have a lot of real-life fans, those people might not like you on the biggest social network in the world because they either aren’t the type of […]

Recent resurgence aside, Groupon is clearly a company in a tough spot these days. “Daunted by the deteriorating business model, sluggish international growth, and a series of accounting missteps, investors have shaved more than $13

There are a variety of ways to post content to your company’s Facebook page, each with different advantages when it comes to engaging your community. This post from Social Media Today offers a look at three main styles of Facebook posts: 1) image and link: this style certainly grabs a user’s attention, but sometimes the […]

“Why do we fall, sir?” Alfred asks Bruce Wayne before dropping a bomb of a life lesson on Batman. “So that we can learn to pick ourselves up.” HubSpot, bless its soul, has put together a long, insightful post about 30 careless mistakes marketers must avoid, lest they screw up their all their hard work. […]

Maybe Groupon should keep up the quiet act: Its stock closed at $5.19 today, which is nearly double $2.63, its lowest closing price, which happened on Nov. 13. The daily-deals company now has a market capitalization of about $3.4 billion. This is still far short of Google’s now-famous $6 billion offer for Groupon back in […]

Content marketing is about more than just text-based articles and resources

According to Walker Sands, a public relations and digital marketing agency for B2B and technology companies, 23 percent of total website visits in December came from smartphones and tablets, up 84 percent from December 2011 and up 283 percent from January 2011. While these types of reports are easy to grow numb to, this is […]

Content marketing was huge in 2012. Whether you ask Curata or MarketingProfs and the Content Marketing Institute, about 9 in 10 B2B marketers utilized the tactic to drive sales and leads, engage customers and prospects, establish thought leadership, and boost Web traffic, among other things. A report from Econsultancy and Outbrain found that 90 percent […]

Customer service via social media, or “social care,” could be one of the more underestimated trends in 2013. According to Nielsen, about half of social media users partake in social care, a trend that is “an immediate imperative for global brands.” Meanwhile, Simply Measured recently found that 1 in 4 of the world’s top brands […]

SlideShare is a useful content-marketing tool, and it can be a rich source of high-quality leads. According to SlideShare, the site boasts 60 million monthly visitors and 130 million page views. Here are three things to remember when trying to generate leads with the community-oriented presentation site: 1) Make a captivating presentation: be mindful of […]