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Audio Editions Acquires Audio Book Club Assets

Audio Editions Acquires Audio Book Club Assets

Posted on October 31, 2007 by Chief Marketer Staff

Audio Editions, Auburn, CA, has acquired the exclusive license for the use of the Audio Book Club company assets, including its brand, Web site and customer list. Financial terms of the deal were not disclosed.

“The addition of ABC members to our existing customer base gives Audio Editions the largest mail-responsive audiobook customer list in existence,” said Grady Hesters, CEO of Audio Editions, in a statement.

The ABC list includes customers from the previous acquisition of the Columbia House and Doubleday Direct audiobook clubs by MediaBay, Inc., the original parent of the Audio Book Club.

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