Laura Mintz is a marketer. She finds that many people she runs across don’t understand what the role of marketer is. She is often introduced as a publicist and she really does not like that.
To that end, she has written this article explaining the difference—and nuances—between marketing, branding, PR and advertising.
She also shares ways to develop your branding, agency exercises and understanding the difference between traditional and new media advertising. Read the article …
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