Arby’s and NBC Debut Online Program
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by Chief Marketer Staff
Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break.
The site at TheLunchBreakShow.com airs daily from noon to 2 p.m. and includes some of NBC’s popular comedies, such as “30 Rock,” “The Office” and “Saturday Night Live.”
It also features late-night monologues, comedy shorts, Web-exclusive videos, classic sitcom moments and stand-up acts.
Arby’s is the sole sponsor of the Web site. Under the partnership, the company’s banner ads, commercials and promotions are featured on the site. Terms of the deal were not disclosed.
