Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers and entertains them, but encourages the all important social sharing.
The booths let the brands collect key consumer data, like email addresses, for remarketing. Eyeglass purveyor Warby Parker installed a permanent booth in its first store in New York City that tweets and emails digital photos.
The appeal of photo booths is growing. This article from the New York Times shares some brand case studies and details on where this phenom is going.
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