The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
TechCrunch this week highlighted a report from app marketing tech supplier Fisku, which indicated that the costs associated with retaining a “loyal user” (a user that opens an app three times or more) rose by 21 percent in September, 
rising up to $2.25 from August’s $1.86. Year-over-year, the figure has risen by 34 percent.
Fiksu also found that the Cost per Launch Index, which tracks the costs of each repeat app launch over time, increased on iOS to $0.29 – a 36 percent rise month-over-month, and a 48% increase year-over-year. Meanwhile, the Cost per Install Index, which measures the costs associated with getting an app installed on a user’s device via advertising, increased six percent to $1.23 in September, a 41 percent increase year-over-year.
Click here to check out the full story and learn why the cost of app marketing isn’t going to fall during the busy holiday season.
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