As merchants ponder how to promote themselves and attract more customers, they may wonder how beneficial running a daily deal might be. After all, the industry has cooled off quite a bit from the frenzied days around Groupon’s IPO in November 2011, and horror stories of small businesses shuttering their doors after running a daily deal might still be haunting memories.
To get a closer look at what running a daily deal looks like, we contacted LaptopMD+, which ran a deal offering discounted screen repairs on iPhones and iPads or discounted general repairs back in June.
Read on to find out why New York City-based LaptopMD+ decided to run a deal with Groupon, why it saw the promotion as renting a mailing list and the three important tips it has for any merchants thinking about running a daily deal.
First off, can you share a little bit about who you are
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