Advo Inc. has begun adding weekly address updates now available from the U.S. Postal Service. The new process claims to trim up to seven weeks from the current procedure, and reportedly makes the firm’ s residential mailing list the nation’s most deliverable address file.
Over the past four years, the saturation mailer worked with the USPS to test this improvement to its computerized delivery sequencing service. The system organizes 145 million residential and business addresses by carrier route, in the delivery walk-sequence of the carrier.
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