Valassis saw its third-quarter revenue jump from $248.9 million a year ago to $607.2 million during the quarter just ended. But nearly all of this increase reflects $348.9 million in revenue generated by Advo, which Valassis acquired on March 2.

The Livonia, MI-based company’s earnings jumped from $6.6 million to $16.4 million during the same period. The quarter ended Sept. 30.

The company has been focused on streamlining operations and cutting costs, especially in wake of the Advo acquisition. Advo’s revenue was achieved despite the unit having eliminated the detached address label, and reducing package distribution. Advo generated profit of $23.7 million for Valassis.

Separately, Valassis’s neighborhood targeted products division generated $117. 4 million, up from $103.6 million; free-standing inserts accounted for $102.6 million, down from $105.3 million; international and services made up $28 million, up from $26. 8 million, and revenue from household targeted items slipped from $12.6 million to $10.3 million.

(Direct Newsline)—Valassis generated $361.3 million in first quarter revenue, a significant boost from the $247.6 million it realized a year ago.

But $112.1 million of that came from its March 2 acquisition of shared-mail distributor Advo. Absent Advo, Valassis’s fortunes would have risen only slightly. Only the month after the Advo acquisition was included in Valassis’ earnings.

The company’s net earnings were $11.2 million, down from $18.1 million a year ago. The drop was attributable primarily to increases in the costs of products sold and general and administrative expenses. The quarter ended March 31.

Valassis’ plans for its new Advo unit include minimizing unused postage and eliminating unprofitable distribution. Valassis also plans to eliminate the detached address label by printing addresses directly onto a reformatted package.

For the full first quarter, Advo generated $337.8 million, a 4.8% drop driven primarily by reductions in spending by two customers and a 3.1% decrease in shared mail packages.

Valassis generated $361.3 million in first quarter revenue, a significant boost from the $247.6 million it realized a year ago. But $112.1 million of that came from its March 2 acquisition of shared-mail distributor Advo. Absent Advo, Valassis’s fortunes would have risen only slightly. Only the month after the Advo acquisition was included in Valassis’ earnings.

The company’s net earnings were $11.2 million, down from $18.1 million a year ago. The drop was attributable primarily to increases in the costs of products sold and general and administrative expenses. The quarter ended March 31.

Valassis’ plans for its new Advo unit include minimizing unused postage and eliminating unprofitable distribution. Valassis also plans to eliminate the detached address label by printing addresses directly onto a reformatted package.

For the full first quarter, Advo generated $337.8 million, a 4.8% drop driven primarily by reductions in spending by two customers and a 3.1% decrease in shared mail packages.