ABC Pushes ‘Desperate Housewives’ Via Music Videos

Posted on by Chief Marketer Staff

ABC is once again promoting some of its popular TV shows with music videos.

The videos promote the new season of returning shows, including “Grey’s Anatomy,” “Desperate Housewives,” “Ugly Betty” and “Dancing with the Stars.”

The “Desperate Housewives” music video set to Sean Kingston’s single “Beautiful Girls” shows scenes from all three seasons.” It is available at ABC.com and includes a sneak peek at the upcoming season.

The “Ugly Betty” video, which debuts today, features artist Mika’s recording “Betty Girl” with snippets from the originally titled “Big Girl” music video and season one of the series. On-air spots also support the new season, ABC said.

The music videos follow six others than ran last season promoting “Grey’s Anatomy,” “Ugly Betty” and “Lost.”

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