Abanco Launches Gift and Loyalty Program for Merchants

Posted on by Chief Marketer Staff

Payment processing provider Abanco International has launched the Abanco Gift and Loyalty Program, which offers merchants complete merchandising, card design and production services.

Merchants can order gift cards in increments of $50, $100, $250 and $500 plus in standard and custom formats, and have access to a password protected database to view a summary of redemptions, transactions voided, balance inquiries and other activities relative to their program.

“Abanco is committed to creating opportunities and broadening our product offerings,” said Tracy Metzger, president and CTO of Rosemont, IL-based Abanco, in a statement. “By bringing the capabilities of the program in-house, it allows us to reap the benefits of ongoing technology and product development to ensure future competitiveness and provide our customers with a program that best fits their needs.”

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