WHAT’S THE BUZZ IN ALTERNATIVE media? Look in your mailbox.
Much of the recent growth seems to be coming from catalogers looking to make money from both the supply and demand side of the insert media market.
It’s not the first time catalogers have displayed a strong cyclical interest in insert media. But this time is different, because many catalogers now see ad revenue as the top priority in blow-in or package insert programs. Few still view insert media solely as a way to acquire customers or boost their own product sales.
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