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A Big Yellow Book Adds Calls to Clicks

A Big Yellow Book Adds Calls to Clicks

Posted on August 24, 2005 by Chief Marketer Staff

It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.

Verizon SuperPages.com announced during the San Jose Search Engine Strategies conference earlier this month that it will begin offering

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