(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this week, one of the few publicly traded...

Alliance Buyers Audio Visual Enthusiasts is a 4,269, 356 name new list from MSGi Direct. The database is made up of credit card buyers gleaned from the

Yahoo! and AOL’s plan for teaming with Goodmail to offer a certified e-mail service has not been the most well-received news of the year. Nonprofit groups and small businesses in particular have voiced their disdain for these...

Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...

PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.

141 Worldwide has hired Jeffrey Leopold to the new post of senior VP-director of global communications. Jeffrey Leopold Leopold joined 141's New York City office on Aug. 1; his mandate is to boost 141's image globally, through internal and external ...

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.