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The Year in Promotional Marketing

|  by Chief Marketer Staff

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

End of A Promotional Marketing Era

Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this week, one of the few publicly traded...

Alliance A/V Buyers

|  by Chief Marketer Staff

Alliance Buyers Audio Visual Enthusiasts is a 4,269, 356 name new list from MSGi Direct. The database is made up of credit card buyers gleaned from the

V for Vanquishing Spam

Yahoo! and AOL’s plan for teaming with Goodmail to offer a certified e-mail service has not been the most well-received news of the year. Nonprofit groups and small businesses in particular have voiced their disdain for these...

Shell Patrols for Holidays

|  by Chief Marketer Staff

Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...

141 Taps Leopold

|  by Chief Marketer Staff

141 Worldwide has hired Jeffrey Leopold to the new post of senior VP-director of global communications. Jeffrey Leopold Leopold joined 141's New York City office on Aug. 1; his mandate is to boost 141's image globally, through internal and external ...