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Digital Coupons Boost Coupon Use

The use of coupons increased in 2009, thanks partly to the surge of digital coupons, according to

Boost Adds Mobile Coupons from Cellfire

|  by Chief Marketer Staff

Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.

Brita Served With Revenge

|  by Tim Parry

Remember when buying bottled water was cool? So cool that Pepsico came out with Aquifina (has that label been redesigned yet?) and Coca-Cola debuted Dasani? And the Brita water filter seemed to be the dorky substitute for those people who couldn't shell ...

Redemption for All

|  by Chief Marketer Staff

The decline in consumer coupon use that has plagued packaged goods marketers for several years may finally be leveling off, according to a new survey