It’s easy to get caught up in the fast pace of managing a brand’s marketing strategy and get lost in work that causes you to lose focus on the brand’s mission: Its true character, its key messages and communications.
This writer from Branding Strategy Insider pulls together the seven signs you don’t want to miss that can point to your brand losing its focus.
For example, are your brands out of date? Do they no longer jive with what consumers are looking for? Do you have too many different marketing messages out in the market that are causing mass confusion among a mass market.
These seven signals can help pull a brand back into focus.
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