Baby Boomers number 76.4 million in the U.S. making them a unique group to market to. They are a massive affluent powerhouse that has 70% of the nation’s disposable income. Add to that that this group is set to inherit $13 trillion—yes trillion—in the next 20 years and you’ll know why you need to know these seven reasons why marketing to Boomers is unique.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.