Baby Boomers number 76.4 million in the U.S. making them a unique group to market to. They are a massive affluent 
powerhouse that has 70% of the nation’s disposable income. Add to that that this group is set to inherit $13 trillion—yes trillion—in the next 20 years and you’ll know why you need to know these seven reasons why marketing to Boomers is unique.
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