7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner.
The “Battle of the Bands” is being held and supported by a host of in-store promotions.
In stores, three 32-oz guitar-shaped Slurpee cups and a giant 54-ounce guitar-shaped Big Gulp cup are alerting shoppers to the promotion. The Big Gulp guitar cup comes in both blue and red and has its own custom guitar strap and straw. The guitars can be personalized with stickers that are included with purchase.
In addition, three collectible Slurpee straws feature psychedelic guitars, each with a unique design that can be removed and used as a backpack clip or keychain. A new Slurpee flavor Battle Berry is available this month.
The grand-prize winner will receive $10,000. The final four each receive a $1,000 prize and a custom-made electric guitar designed like a giant Slurpee cup. The 28 finalists will receive $500 7-Eleven gift cards.
After the first round of voting, the field will be narrowed to 16 and placed in a bracketed tournament. Bands will then compete head-to-head until a winner is named.
The Slurpee Concert Series continues this month with performances in San Francisco, Los Angeles, Chicago, New York, Dallas and Miami. Tickets cost, $7.11 and are available.
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