5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour
Sandra O’Loughlin (Event Marketer)
When Sperry-Topsider headed to six West Coast university campuses this past spring with the Vacationland College Tour, the primary objective wasn’t to sell its boat shoes to the college crowd. It was to make a feel-good connection with the students. Here’s how Sperry did it.
