4. Engage social media influencers as brand advocates
Once you have identified and reached out to your targeted influencers, keep a couple of strategies in mind. Particularly if you want to convey specific information, be sure to provide the influencers with editorial direction—ideas, themes and timing.
Many influencers today consider themselves “visual influencers” and they share compelling visual content almost exclusively. If your brand lends itself to strong visuals, consider creating a visually oriented program that concentrates on channels such as Instagram, Pinterest and Snapchat, or if you need video, incorporate Facebook Live.
Again, consumers want to read influencer content that mirrors their own lives and as authentic storytelling proves most compelling and persuasive, ask your influencers to share their own personal take on your highlighted product.
5. Leverage influencer content
Finally, once influencers generate content, it can be amplified in a number of ways. For example, you can highlight the strongest content on your brand channels—and use paid social to amplify it.
This content can also be embedded within brand websites and can become part of email outreaches you distribute to add context and authenticity. Finally influencer-curated content can also fit into other marketing initiatives—from events to collateral pieces to new online or social features that capture personal experiences.
Stacy DeBroff is founder and CEO of Influence Central. She can be reached at [email protected].
Related articles:
Six Reasons Brands Should Use Health & Wellness Influencers
Using Micro-Influencers to Create Word of Mouth
The Art of the Pitch: 6 Tips to Bring Influencers on Board
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