Marketers all love to watch the number of fans and followers rise. It’s a sign of brand engagement, that we’re reaching consumers and customers and the more the numbers go up, the better we feel. However, these social spheres are also probably housing quite a number of fake followers that bring absolutely no benefit to the brand, or may even harm the brand.
This article lays out four tools to help locate and purge those fake hangers on from your both Twitter and Instagram. The tools include an app and analytics and auditing tools. Even, a tool that performs Instagram exorcisms.
Even though we all love to boast about the number of Twitter and Instagram followers we have, the reality is that many brands are no longer just looking at the numbers. There are efforts in place to learn about each follower and what their loyalty is to the brand. So eliminating fake followers from your social networks can only improve on efforts to strip down those massive amounts of followers to locate those who can truly benefit your brand.
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