3 Ways to Improve Email Marketing with Customer Personas
Justin Williams (ClickZ)
Email marketers are becoming adept at the art of timely messaging to improve the relevancy of their efforts. However, email marketing messages can be even more relevant if customer personas are used. To create helpful personas, marketers can use the data they’ve already collected and stored; use a partner’s data; or go straight to the source and talk to your customers. Here’s what you need to know.
