HOME | -> | Consumer Marketing | -> | Acquisition | -> | 3 Elements When Considering Brand-based Gamification Marketing |
More
![](https://chiefmarketer.com/wp-content/uploads/2024/06/screen-shot-2024-06-30-at-111925-am-90x70.png)
Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
![](https://chiefmarketer.com/wp-content/uploads/2024/06/screen-shot-2024-06-30-at-102826-am-90x70.png)
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
![](https://chiefmarketer.com/wp-content/uploads/2023/10/43320-marketers-on-fire-logo-linear-fire-90x70.jpg)
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
![](https://chiefmarketer.com/wp-content/uploads/2024/06/gameday25-90x70.jpg)
Brands on Fire: United Soccer League CMO on Community-First Storytelling
![](https://chiefmarketer.com/wp-content/uploads/2020/01/istock-1136415038-90x70.jpg)
The Rise of Social Search: Strategies for Increasing Engagement
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-2410191643-90x70.jpg)
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-2263440441-90x70.jpg)
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
![](https://chiefmarketer.com/wp-content/uploads/2022/03/ai-90x70.jpg)
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
![](https://chiefmarketer.com/wp-content/uploads/2023/07/marketers-on-fire-logo-stacked-fire-700w-90x70.png)
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2295522589-90x70.jpg)
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2220691889-90x70.jpg)
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
![](https://chiefmarketer.com/wp-content/uploads/2024/04/tennis-in-the-city2-90x70.jpg)
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
![](https://chiefmarketer.com/wp-content/uploads/2024/04/dove-the-code-90x70.jpg)
Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
![](https://chiefmarketer.com/wp-content/uploads/2023/10/43320-marketers-on-fire-logo-linear-fire-90x70.jpg)
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2392173591-90x70.jpg)
What Marketers Can Learn From the Ozempic Craze
![](https://chiefmarketer.com/wp-content/uploads/2024/04/529036-16x9-sama-pr-hia-a5711a-original-1709707007-90x70.jpg)
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
![](https://chiefmarketer.com/wp-content/uploads/2024/02/cookie-90x70.jpg)
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
![](https://chiefmarketer.com/wp-content/uploads/2024/03/artist-accelerator-90x70.png)
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
![](https://chiefmarketer.com/wp-content/uploads/2024/03/screen-shot-2024-03-21-at-42404-pm-90x70.png)
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
![](https://chiefmarketer.com/wp-content/uploads/2024/03/tequila-don-julio-apple-vision-pro-1-90x70.png)
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
![](https://chiefmarketer.com/wp-content/uploads/2024/03/audible-after-dark-party-sxsw24-90x70.jpg)
Six Solid Brand Activations at SXSW 2024
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-2387493649-90x70.jpg)
How to Personalize AI to Optimize Business Processes With Custom GPTs
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-426222397-90x70.jpg)
How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
![](https://chiefmarketer.com/wp-content/uploads/2024/03/ri-poster-1-90x70.jpg)