Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.
According to this Internet Retailer survey, more than half of respondents planned to increase their pay-per-click search spending in the coming year. A total of 32.9 percent of respondents
reported earning 50 percent or more of online sales through their paid search and organic search programs combined, while 40.3 percent of respondents said their search marketing budgets have increased in the last year.
Click here to see the full story and learn more about what search marketers are expecting in 2015.
Network
