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Marketing Hall of Fame Names Patagonia, Nike, Others

Marketing Hall of Fame Names Patagonia, Nike, Others

Posted on May 27, 2015 by Patty Odell

The author of this article, Allen Adamson, attended the 2015 Marketing Hall of Fame induction ceremony where four innovators were inducted. He writes about each person and their marketing journey:

Trevor Edwards, Nike — Nike’s Trevor Edwards

Trevor Edwards, president of the Nike brand

Yvon Chouinard, founder of Patagonia

David Aaker, vice chairman of the consulting firm, Prophet

Shelly Lazarus, chairman emeritus of Ogilvy & Mather

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