Month: September 2013

• Study: Social Media Engagement Is Correlated With Better Customers, More Purchases

  Social media holds a significant and influential place in the customer life cycle, according to a study from Google’s Wildfire division, conducted by Forrester. Among the major findings is that social advertising is an effective way to alert consumers about new products and services. The four stages According to Forrester, there are four stages of […]

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  RedPeg Exec Creative Director on Creative’s New Role

  David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.

• How to Generate B2B Leads on Facebook: 5 Simple Secrets to Remember (Slideshow)

  LinkedIn is, unsurprisingly, the go-to social media platform for B2B lead generation, but Facebook isn’t too far behind. The question is whether B2B marketers know how to maximize their lead-gen efforts on Facebook, which is known much more for its ability to reach consumers rather than business decision-makers. A slideshow posted by HubSpot on SlideShare […]

• Mobile Marketing Budgets Grew 142% Between 2011 and 2013

  According to a study from Interactive Advertising Bureau (IAB) and Ovum, brand marketers’ mobile budgets grew 142 percent between 2011 and 2013. In the update to the 2011 “Marketer Perceptions of Mobile Advertising” survey, 32 percent of marketers say they have annual mobile budgets exceeding $300,000, which dwarfs the 7 percent of marketers who had […]

• Online Brand Boss: ‘Real’ Control Methods Revealed for Brand Managers

  By Michael Weissman, chairman and CEO, SYNQY Corp.

  Companies make huge investments in brand marketing — nearly $500 billion globally each year — to communicate as effectively and beautifully as possible. But as soon as they distribute their brand content to resellers, blogs, social media and other online outlets, the content becomes out-of-date, old content gets reused and/or new content gets misused. In other words, it’s one hot mess.

• How to Optimize PPC Advertising Campaigns for Lead Generation: 5 Tips

  PPC advertising isn’t just for e-commerce websites

• Facebook Will Listen More to Its Users to Deliver More Relevant Ads, Warns Marketers of ‘Variation’

  Facebook is turning its ear to its users in order to show them more relevant ads. According to a post from Hong Ge, the social network’s engineering manager of News Feed Ads, the company is “working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.” Ge […]

• TCPA Compliance After Oct. 16, 2013: Everything Marketers and Lead Generators Need to Know

  The Federal Communications Commission (FCC) enacted the Telephone Consumer Protection Act of 1991 (TCPA), which shields consumers from unwanted telemarketing calls, prerecorded or autodialed calls (“robocalls“), fax transmissions, and text messages. However, on Feb. 15, the FCC revealed that it would adopt two revisions that will go into effect on Oct. 16: one that requires […]

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  Agencies

  Chief Marketer Listline Sept. 26

  Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

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  Acquisition

  Why You Should Rethink Your Business Communications Strategy

  When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors