LinkedIn is, unsurprisingly, the go-to social media platform for B2B lead generation, but Facebook isn’t too far behind. The question is whether B2B marketers know how to maximize their lead-gen efforts on Facebook, which is known much more for its ability to reach consumers rather than business decision-makers.
A slideshow posted by HubSpot on SlideShare (owned by LinkedIn) shares five “secrets” about B2B lead generation on Facebook:
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Network
