Month: June 2013

• Salesforce to Acquire ExactTarget for $2.5 Billion: What It Means for CMOs and the Industry

  On Tuesday, it was announced that Salesforce would pay $2.5 billion to acquire ExactTarget. As part of its biggest acquisition yet, Salesforce has agreed to purchase all outstanding shares of ExactTarget for $33.75 per share, terms that weren’t received well by investors. “By combining ExactTarget’s leading digital marketing capabilities with salesforce.com’s leading sales, service and […]

• Foursquare Is Testing Paid Promotions for Small Businesses

  Taking another step toward monetization, Foursquare is testing paid promotions with some New York City-based merchants, according to Advertising Age. Until now, the location-driven social network has made paid promotions available only to national brands. This marks the first time Foursquare is generating revenue from small businesses. The small-business promotions enable these local merchants to […]

• What Does the Future Hold for LivingSocial and Daily Deals?

  LivingSocial posted a $50 million net loss in the first quarter of 2013, according to a filing from Amazon, which owns 29 percent of the No. 2 daily-deals company. This might be taken as bad news if it weren’t for the fact that Q1 2013 was actually an improvement of affairs for LivingSocial: revenue grew […]

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  Data & Analytics

  Indigo Books Creates Long-Term Email Deliverability Plan

  A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

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  Agencies

  Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

  A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

• Infographic: The State of Social Media Marketing in Q2 2013

  Wishpond, a company that helps run social campaigns, recently published an infographic offering an up-to-date look at social media marketing today. Here are some of the 17 statistics included in the infographic: –

• 80% of Marketers Don’t Plan to Use Daily Deals, 69% Plan to Increase Use of YouTube in the Future

  Marketers have big plans for the major social media platforms this year, but daily-deals sites and geo-location services are falling by the wayside. These are some of the main findings from Social Media Examiner’s “2013 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.” We already covered the other […]

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  Agencies

  The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

  For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

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  Agencies

  Vitriol Online for Cheerios Ad With Interracial Family

  A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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  11 Ways to Turn One Piece of Long-form Content Marketing into Dozens More

  Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!