April 2013 - Chief Marketer

Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause.

Logicalis Uses Humor in IT Campaign

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

Data & Analytics

Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

The Rise of the Virtual Agent: Q&A With IntelliResponse, ‘Siri for the Enterprise’

IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key […]

Acquisition

Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

Direct Marketing | Print

Chief Marketer Listline April 26

Lists featured this week include The Music Stand and Chain Drug Review.

Infographic: How Each Mobile OS Displays Emails

Litmus, a provider of email testing and tracking tools, has put together an infographic showing what email marketers need to know about how their messages appear on the major smartphones on the market today. The range of smartphone screen sizes out there today affects how emails are designed and built. Add to this the variety […]

How to Make Your Website Load Faster so You Don’t Lose Conversions

Google has used site speed as a factor in its ranking algorithm for about three years now. While the weight of the speed factor is up for debate, what’s not up for discussion is how much site speed affects conversions. “Every second visitors have to wait for a page to load is a proven loss […]

“Beyond: Two Souls” Promo Gets Slammed

(Wall Street Journal) Rachael Dodes This blog post takes on a promotion piece Dodes received to spark her interest in writing about “Beyond: Two Souls,” a Sony PlayStation video game starring, via motion-capture, Ellen Page and Willem Dafoe. But the promo backfired and caught the ire of Dodes for a few reasons, including sending it […]

Digital

The Story Behind Kmart’s “Ship My Pants” Video

(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]