Month: December 2011

• Agencies

  OMX Holiday Office Bingo: 2011 IMA Award Winner

  Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones

• Agencies

  McAdams VIP Campaign: 2011 IMA Award Winner

  McAdams, a family-owned web-printing firm, had a B-to-B database of 1,800 existing customers, but only 350 were active. In 2010, McAdams installed a high-quality inkjet inline printer that it wanted to advertise to its customers, but also to potential new acquisitions.

• Agencies

  GameStop PowerUp Rewards Epic Reward Giveaway: 2011 IMA Award Winner

  If you

• Agencies

  Lapostolle’s Uncork the Passion: 2011 IMA Award Winner

  Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile

• Agencies

  Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner

  2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa

• Digital

  Godiva Search Engine Optimization Ensures Success: 2011 IMA Award Winner

  Best Ecommerce Site Launch or Revamp | Heading into the lucrative holiday shopping season, Godiva debuted a new website. Search engine optimization (SEO) was the key to a successful launch, minimal downtime and a user-friendly experience

• Agencies

  Monster.com and Alicia Keys: 2011 IMA Award Winner

  Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com

• There’s Something Happening Here

  After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…

• Keywords With On-Page Optimization Jump up 11 Positions in SERPs

  Keywords with on-page optimization activities thrive much better than those without on-page optimization activities – about 13 positions better, according to Conductor. Long-tail queries are most affected by on-page optimization activities.

• Apple iOS: 73% of New Mobile App Projects in Q4 2011

  According to Flurry, Apple iOS still accounts for about there in four new mobile application projects, despite Google Chairman Eric Schmidt’s proclamation that “Android is ahead of iPhone now.”