Month: August 2011
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Thinking about Brands and Leads… Again
The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became…
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The Mobile Deal Space
The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It’s a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of…
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Clickbooth Hires Moss Networks to Produce Affiliate Awakening Event for Affiliate Summit East
Los Angeles, CA (August 18, 2011) – Clickbooth, (www.clickbooth.com) the world renowned performance-based online marketing company, ranked as Website Magazine’s #1 Affiliate Network, has selected Moss Networks to produce their…
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Shoppers Are Using Smartphones and Tablets for Back-to-School Shopping
Data from the National Retail Federation (NRF) and BIGresearch show that a significant number of shoppers are using smartphones and tablets to research products, redeem coupons, look up store information and make purchases for back-to-school items this year.
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Direct Marketing | Print
Chief Marketer Listline August 22
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Engagement
Money Can’t Buy Me Love – or Like
We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”
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Direct Marketing | Print
Marketers Must Know What Metrics Matter
We are a data driven industry defined by numbers. As direct marketers every test, campaign and product is measurable.
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Engagement
Case Study: “Give a Veteran a Piece of the (Miller) High Life”
Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.
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Digital
Broker Roundtable: The Importance of YouTube as a Source of Names
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?
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Chief Marketer 2011 Personalization Survey: Made-to-Order Marketing
Chief marketer wanted to get an overall picture of how many marketers are now doing something to personalize their
messages and make them stand out from the pack.