Month: August 2011
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Pop Secret’s Pop! Camera! Action!
Pop Secret reports that it was the No. 2 brand in the category in 2010, behind ConAgra’s Orville Redenbacher. Popcorn category sales were flat last year and, with its limited budget, Pop Secret wanted to rev up sales by leveraging its position as the at-home movie snack
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Deforest Yourself. Reforest the World.
Philips Norelco introduced the Bodygroom Pro electric shaver in April 2010
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Develop a Multichannel Contact Strategy
Most marketers realize that customers have kicked us out of the driver’s seat as we cruise along the multichannel highway. Marketers that don’t recognize this shift in power are facing a very bumpy ride as dissatisfied customers take it out on the last place that didn’t deliver as promised, whether it’s a website, email, direct mail, or call center.
Making multichannel marketing work means having a contact and messaging strategy for key member segments and every one of the key touchpoints they are likely to use.
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Email
Back to the Basics: How to Optimize Your List
Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.
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Agencies
Lead Gen Best Practices: Bridging the Sales/Marketing Gap
While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.
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Agencies
Marketing Ops 101: Evolving Marketing From a Cost to a Profit Center
Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO’s tenure.
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Agencies
News Brief: WWE and 7-Eleven
WWE and 7-ELEVEN: are underway with their third consecutive summer promotion. During the month of August, customers can purchase WWE collectible Slurpee and Super Big Gulp cups and straws highlighting some of WWE’s biggest stars, including
John Cena, The Rock and The Miz. People who buy a
Slurpee beverage and a TWIX candy bar can enter a sweepstakes to win an all-expenses-paid, VIP trip to WrestleMania XXVIII to be held at the Sun Life Stadium in Miami on April 1, 2012. -
2011 Promo 100: #8: Euro RSCG Worldwide
Euro RSCG’s philosophy is called Future First a belief that if it can have a disproportionate share of knowledge about the future of consumers, brands
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2011 Promo 100: #69: SHUMSKY ENTERPRISES
In 1953, Michael Emoff’s grandparents started a promotional products distributor, Shumsky Enterprises, in Dayton, OH. His mother worked there too