Topic

Month: August 2011

  • Arm Yourself for the Ones You Love

    2011 Pro Awards Best Multidiscipline Campaign Finalist | Walgreens wanted to be the No. 1 retailer for flu shots. Their goal was to create a promotional campaign that would inspire 5 million people to get flu shots at Walgreens

  • Huddle to Fight Hunger

    2011 Pro Awards Finalist |Hunger affects one in six Americans and Kraft Foods is doing its part to eradicate it. In September – Hunger Action Month – Kraft launched Huddle to Fight Hunger with a goal of donating 20 million meals to Feeding America

  • Agencies

    Adding a One-of-a-Kind Offer to Impress Loyalists

    Chase Card Services and British Airways are adding some layers to their loyalty program to keep pace with card members expectations.

  • Pop Secret’s Pop! Camera! Action!

    Pop Secret reports that it was the No. 2 brand in the category in 2010, behind ConAgra’s Orville Redenbacher. Popcorn category sales were flat last year and, with its limited budget, Pop Secret wanted to rev up sales by leveraging its position as the at-home movie snack

  • Cisco Global Sales Experience (GSX)

    Cisco’s growth is driven by a 21,000-person global sales force. Training, education and achievement recognition are key to continued development of this critical team and their efforts to protect and elevate Cisco’s market share

  • Agencies

    Monster.com Success Stories

    With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

  • American Airlines Mobile Millions Sweepstakes

    In August 2010, American Airlines launched its app for the iPhone and iPad allowing users to view their flight information

  • Criss Angel Mindfreak

    To boost show ratings for Criss Angel Mind Freak, A&E wanted to increase viewer engagement

  • CN & Diary of a Wimpy Kid: Rodrick Rules

    20th Century Fox released the sequel Diary of a Wimpy Kid: Rodrick Rules amid competition from more than 15 other movies

  • American Express UNSTAGED SERIES

    Over the past 20 years, American Express has established a reputation as a leading provider of tickets to sports and entertainment events exclusively for its cardmembers